Apak Coaching

The last coach you'll ever need

Become the man
you know you're meant to be.

Six to twelve months, one-on-one — destroying the vices and the negative self-talk standing between you and him.

Alejandro in the gym
500+Coached
4Shows competed
1-on-1Never a template

Client transformations

"I never knew I could look like that."

Every one of these men said some version of that. Real clients, no filters, no crops doing the work.

Anders, before and after
Anders8 months · 65 lbs down
George, before and after
George6 months · 30 lbs down
Andrew, before and after
Andrew5 months · 50+ lbs down
Jarvis, before and after
Jarvis12 months · 60 lbs down · competed
Client before and after
Client3 months
Javier, before and after
Javier4 months

In their words

Ask the pack.

Clients on camera, in their own words. Swipe through.

Anders65 lbs down
Jarvis60 lbs down
Chase55 lbs down
George30 lbs · 4 months
Steven30 lbs down
Steven21 lbs · 11 weeks
Juan19 lbs · 3 weeks
ClientEvery part of his life

Swipe →


Alejandro, before and after
MeI started somewhere too

Where they started

Every one of them started exactly where you are.

Doubting themselves. Starting Monday for the third month in a row and quitting by Thursday.

Saying yes to all the wrong things. Drinking more than they'd admit. Up until 2am on their phone and too tired to train. Knowing exactly what they should be doing and doing none of it.

Not lazy. Unaligned. Living without a purpose to organize the day around, so every decision got made by whatever felt easiest in the moment.

That's the part nobody coaches. The training isn't complicated. The excuses are.

So I don't hand you a plan and check in on Sunday. We take the vices apart one at a time, we build the mindset that makes consistency automatic, and I put you around men doing the same — until the version of you that quits has nowhere left to hide.

My storyI built all of this in the worst year of my life →

What's included

Everything, from day one.

No tiers, no add-ons, nothing held back for an upsell later.

Training in my app

Built for your goal, step by step, with a video demo for every exercise. Adjusted weekly as you change.

Cardio & splits

Type, timing and intensity spelled out. A split built around the days you actually have.

Meal plan & macros

Built around food you already like. I teach you to track macros so you can run it yourself for life.

Weekly check-ins

Weight, photos, measurements. Real adjustments back and a straight answer on what to fix.

Unlimited messaging

You message me in the app and I'm the one who answers. Not a bot, not an assistant coach.

Thursday coaching calls

Live every week. Q&A, mindset, progress reviews. The pack in one room.

The private community

Men at every stage of this. Some ten months ahead of you, some starting the week you do.


The method

The Four Pillars of Success.

Nobody needs six months to learn macros. You need six months to become someone who does these four things without negotiating with himself.

01

Wake up before it's easy

Doing the hard thing first builds the fortitude for everything after it.

02

Write down what you're grateful for

Before the day starts taking from you. Most men have never trained that muscle once.

03

Do something hard with your body

Training is where you say no to weakness out loud, and the character follows.

04

Eat like it matters. Cut the vices.

The vices are usually the whole problem. Most coaches never touch them.

Underneath all four is faith. When I put my trust in God, things started to hold that never had before. That's my story, and it's part of how I coach.


Alejandro in the gym

Before you apply

Let me be straight with you.

This isn't some random online coaching where you get a PDF and a good-luck. I'm hands on. I'm in it with you every week, and I'm going to push you toward the highest version of yourself — not the version you'd settle for on your own.

But I'm going to be real with you too. If you come into this thinking it's all sunshine and rainbows and you half-ass the work, you're going to get half-assed results. That's not me being harsh. That's just how it works.

Put the work in and this will be the best transformation of your life. I mean that. But I can't want it more than you do.

  • Six months minimum. Not six weeks. Anyone can look different for a photo — this is about still looking like that next summer.
  • Check-ins you don't skip. Photos, weight, training logs, and an honest account of how the week actually went.
  • Willingness to hear the truth. I'm not going to tell you what you want to hear. That's what you're paying for.
  • All in or nothing. One foot in and one foot out has never worked for anyone I've coached, and it won't start with you.

Straight answers

Before you book.

What does it cost?

I go through it on the call, because it depends on whether you're doing six months or twelve. What I'll tell you now: it's a real investment, most of my clients finance it monthly rather than paying it all at once, and I'm not going to pitch you something you can't afford. If it's out of reach right now I'll tell you that on the call instead of wasting your time.

What actually happens on the call?

It's about thirty minutes and it's a conversation, not a pitch. I'll have already read your answers. I ask where you are, what you've tried, and what keeps stopping you — then I tell you straight whether I can get you where you want to go and what it would take. If I'm not the right coach for you, I'll say so and point you somewhere better. Nobody gets pressured into anything on my calls.

I've failed at this before. Why would this be different?

Because you weren't being coached, you were following something. A program can't see that you slept four hours, ate at your desk, and trained like it. I can, because you tell me every week and I adjust from there.

Do I need a gym?

A commercial gym makes it easier, but I've built plenty around a home setup. Tell me what you have when you book and I'll tell you honestly what's possible with it.

I travel, or I work nights. Can this work?

Yes — it just has to be built that way from day one instead of bolted on later. Mention it when you book.

I'm nowhere near in shape. Should I get started on my own first?

No. That's the most common reason people lose another year. Where you're starting doesn't change whether I can coach you, it only changes what month one looks like.

What about anything I'm already taking?

If you're already doing something to accelerate your progress, I'd rather you do it with regular bloodwork and a coach who'll be honest with you than alone off a forum. I don't prescribe or supply anything. I help you stay healthy, monitor what matters, and make informed decisions about your own body.

Do we ever meet in person?

The coaching itself is fully online. I'm in South Florida, my clients are all over, and everything runs through your check-ins, the app, and direct messaging with me. But I do meet up with clients through the year and we train together. It's not required and it's not what you're paying for — it's just what happens when the pack is an actual pack.

Step one

Apply for coaching.

I take a small number of clients at a time, so I read every application myself. Answer honestly — it’s the only way I can tell you something useful. If it’s a fit, I’ll text you personally. If it isn’t, I’ll tell you that instead of selling you something.

Every question is required. Your real phone and email too — that’s how I get back to you. Half-finished applications don’t get read.

All fields required. Goes straight to me — no list, no spam.

✓

Got it.

I read every one of these myself and I’ll text you. If you’d rather not wait, grab a time on my calendar now and we’ll go through your answers together.

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The full story

I built the discipline before I was free.

At 18 years old I was facing fifteen years in prison for a crime I never committed.

I can't explain what that does to a kid. You stop sleeping. You start doing math on your own life — how old you'd be walking out, what would be left of it. Through all of it I was depressed, anxious, and the most alone I have ever felt. The world felt like it was against me, and for a while I believed it.

There were two things I could do with that. I could drown it — in sorrow, in vices, in the easy ways men numb themselves when everything hurts. Plenty of people would have understood if I had.

I used it as fuel instead.

I started waking up early. I started working on my mind, my body and my spirit, every single day, while the case was still hanging over me. Not because I wanted to look good — because it was the one thing in my life I could still control. I could put weight on a bar and move it. That was mine.

And I let God in. In the middle of the hardship, not after it was over. I put my trust in Him and things started holding that had never held before. I'm not leaving that part out to make this sound more professional. It's what happened.

So when I beat that case, I didn't walk out relieved. I walked out prepared. The mental toughness I needed for the rest of my life got built in the worst year of it — and it got built on purpose, one early morning at a time.

Everything after came from that. I built a business. I coached hundreds of people. I started a peptide company. I made a lot of money — real money, fast.

And then I lost everything.

Chasing it is what made it meaningless.

I'm not going to sit here and tell you money doesn't matter, or pretend I don't want nice things. I do. I'd love to have them one day. But I made the money the point — and the harder I chased it, the further I drifted from my purpose. That's when all of it went empty. Not because I had it. Because I was chasing it.

What I learned is that the only thing that actually holds is fulfilling yourself and staying aligned with your purpose. Everything else is a result of that, not a replacement for it.

Right now I'm rebuilding. Not as a story I finished and now tell people about — as something I am actively doing, this week, as you read this.

And I'm doing it the same way I ask every client to. Up at five, because it's hard and doing hard things builds the fortitude. Write down what I'm grateful for. Train — break the flesh, say no to weakness. Eat like it matters and cut the vices that pull me backward.

Four pillars. Every day. All in or nothing.

Alejandro, before and after

When I look at my own before and after, the part that gets me isn't the body. It's that I never knew I could look like that. I had no idea that was in me. And once you find out that you've been underestimating yourself in one place, you start wondering where else you've been doing it.

That's what I actually coach. The physique is the proof.

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